CNG economic development speech for the Chief Executive Officer
Thank you for being here today.
I know most of you must attend a lot of these gatherings, and receive invitations
to even more. The competition for foreign investment can be as fierce as an
Olympic medal round, and it takes place on many levels: between metropolitan
areas, between states, and even between countries.
Bringing in outside investment is not a modern notion. In medieval France,
when the royal court held a pageant in a distant city, it kindled an economic
boom. The entire town was renovated. The court financed the building of new
roads, bridges and buildings. To attract this windfall, cities often sent
representatives to the court in Paris to make a case for selecting their area
for the next pageant.
It's no wonder that we still sometimes refer to the process of marketing economic
development as "courting."
Today, it's not a King who brings investment to a region, it's corporations,
large and small. Corporations bring capital and jobs and an expanded tax base
and new opportunities for local vendors. And they bring new ideas to the community,
and new energy to addressing local challenges.
I begin with the assumption that you have heard it all before, and take these
presentations with a grain of salt. That makes my task a tough one: To influence
your companies to consider expansion or transfer to the region served by Consolidated
Natural Gas Company, then to come to CNG's economic development department
to help you make your move. But what makes the job easier is knowing that
our region is an attractive one where many foreign-owned companies have already
found a home.
GRAPHIC ONE: THE CNG SYSTEM
First, an introduction to CNG: CNG is an integrated natural gas system with
assets of about six billion dollars. We own six gas distribution utilities
that deliver natural gas directly to consumers and industry in Pennsylvania,
Ohio, West Virginia and Virginia. Our exploration company, CNG Producing,
explores for and produces natural gas and oil on more than four million acres
in 23 states, the Gulf of Mexico and Canada. Our interstate pipeline, CNG
Transmission, delivers gas wholesale to CNG subsidiaries and other utilities
throughout the northeast and mid-Atlantic states.
Wall Street regards CNG as the financially-strongest company in our industry.
In fact, FORBES MAGAZINE recently picked CNG as the single energy company
most likely to succeed in the 1990s.
FINANCIAL WORLD MAGAZINE recently
described CNG's corporate strategy as this: To become the energy lifeline
of a region. There is no doubt that our pipeline and storage fields are a
key link between southwestern gas supplies and the energy-hungry northeast.
And that explains why we are so interested in the development of the region.
If the region grows, we grow, too.
CNG's region is highly diversified with a robust, growing economy, but it
wasn't always so. When describing what much of the area went through in the
70s and 80s, I always feel like heaving a long sigh of relief and saying,
"We survived."
It's no secret that our region suffered when the U.S. economy endured the
economic dislocations of the 70s and early 80s. It's no secret that thousands
of jobs were lost abroad or to the sunbelt. And it's no secret that many of
our major cities - Pittsburgh, Cleveland, Akron, Youngstown, Clarksburg, Parkersburg,
Buffalo, Rochester and Syracuse - lost population.
But a funny thing happened. Just as pruning a tree makes the tree stronger,
forced pruning in the 70s and 80s made our region stronger. While costs escalated
in California, Boston, New York and the southwest, our region suddenly found
it had a lower than average cost of living and a very low cost of real estate.
Our local governments woke up and created some of the most innovative economic
development, technology transfer and tax abatement packages around. The decline
of heavy industry created a large pool of highly skilled and available labor,
augmented by the traditional commitment to education in the region.
And while in other parts of the U.S., burgeoning populations now overwhelm
limited resources and clog inadequate transportation systems, our cities are
experiencing renaissance.
GRAPHIC TWO: PLACES RATED RATES CNG CITIES
THE PLACES RATED ALMANAC ranks the 333 largest U.S. metropolitan areas in
such categories as cost of living, jobs, crime, transportation, the arts,
education and recreation. An analysis of the last survey reveals the region's
broad-based strengths. PLACES RATED ranks 10 of the metropolitan areas in
the CNG territory, and six made the top 50 for overall quality of life. When
you look at individual categories, you find that none of our cities ranks
number one. But you also find that practically none of our cities ranks very
low in any category. Our cities - and by implication the region - do well
everywhere and poorly nowhere.
We are thus a region of many strengths that when added together produce a
vital economic climate and an unparalleled quality of life. That's why so
many foreign companies have selected our cities for investment or expansion.
Nothing succeeds like success, and foreign companies have succeeded in our
region.
The international accounting firm of KPMG Peat Marwick conducts annual surveys
of foreign-owned companies in 17 regions of the U.S. Based on its surveys
in our service area, we know why foreign-owned companies like the region.
GRAPHIC: WHY FOREIGN COMPANIES COME TO THE REGION
First and foremost, foreign companies invest in CNG's region because of its
proximity to a key industry, market or supplier. And it's no wonder! Pittsburgh
is within a day's drive of 51 percent of the nation's buying power and 22
of the 35 top industrial markets. Cleveland is a day's drive of 64 percent
of all industrial plants in the U.S. and 74 percent of the U.S. headquarters
of the FORTUNE 1000 companies. Norfolk and Virginia Beach are within a 750
mile radius of two-thirds of the U.S. population and three-quarters of its
manufacturing activities.
The low-cost of our high-quality labor is also very important to the foreign
companies coming to CNG's region, according to the Peat Marwick study, and
again that's no surprise. Cleveland, Pittsburgh, Norfolk, Virginia Beach and
all of West Virginia have lower wage rates than New York, Los Angeles, Atlanta,
Chicago, Denver, Detroit and Seattle for virtually every job title.
Another reason that managers of foreign companies cite for coming to CNG's
region is quality of life, as witnessed by the high ranking of our cities
in the PLACES RATED study.
And the cost of this high quality of life is remarkably low. A recent FORTUNE
MAGAZINE survey of executives and consulting firms found that Cleveland has
one of the lowest costs of living in the world for managers and executives.
In fact, the same amount of money buys 100 percent more goods and services
in Cleveland than in Osaka.
The average cost of a home in most of our cities is lower than the national
average, and everywhere we are below New York, San Diego, Los Angeles, Washington,
Philadelphia and Raleigh. That means not only your executives, but all your
employees will be able to afford to buy a home. For example, 67 percent of
all families own homes in Pittsburgh's Allegheny County, the highest percentage
of home ownership in the entire country.
I want to outline current foreign investment in several of our major population
centers. Let's start with western Pennsylvania, which includes Pittsburgh
and the surrounding counties.
GRAPHIC: FOREIGN INVESTMENT IN WESTERN PENNSYLVANIA
Pittsburgh has made a remarkable transformation from a city once dominated
by heavy metals production to a diversified economy. Currently seven percent
of the Pittsburgh work force is employed in high tech or advanced technologies.
Among the largest employers are the major research institutions, The University
of Pittsburgh and Carnegie Mellon University, and the several research-oriented
hospitals.
But above all, Pittsburgh is a corporate center, which may explain why it
has more golf courses and boats per capita than any other city in the U.S.
This trend shows up in the foreign investment in western Pennsylvania. Of
the 260 companies in the area owned at least 50 percent by foreign interests,
97 have their U.S. headquarters in the Pittsburgh area. Foreign companies
are responsible for approximately 30,000 jobs in western Pennsylvania.
Miles, Inc., the U.S. operations of Bayer, the large German chemical company,
began in Pittsburgh as a small joint venture in the early 50s. Through growth
and acquisition, Miles has flourished and become a $6 billion company with
manufacturing facilities across the country. But its headquarters and much
manufacturing remain in Pittsburgh because of the high quality of life in
our region.
Smith Kline Beecham also finds Pittsburgh a fine location for the headquarters
of its consumer brands operation.
Sony is a more recent arrival. It is in the process of opening a manufacturing
facility in western Pennsylvania that will employ ___. Sony selected the area
over its competitors because of the low cost of high quality labor and the
proximity to markets.
Some other foreign-based or foreign-owned companies in western Pennsylvania
are Aristech, Beazer, Copperweld, Asea Brown Boveri, AEG Westinghouse, Contraves
Goerz and National Mine Service. The key industries include chemicals, durable
goods, fabricated metal products, electrical and electronics, rubber and miscellaneous
plastics and engineering. 36 percent of the foreign companies in western Pennsylvania
have moved there in the past five years. Germany, the United Kingdom, Canada
and Japan have the largest number of companies in the region.
By the way, the Pittsburgh area has a number of schools for Japanese and German
elementary school children.
GRAPHIC: FOREIGN INVESTMENT IN OHIO
Let's turn to Ohio, which is a major location for foreign investment. There
are 581 foreign-owned companies in Ohio, including more than 250 in the CNG
cities of Cleveland, Akron, Youngstown, Canton and Lima. The 173 foreign-owned
companies in Cleveland alone employ more than 35,000.
Nearly half of all foreign-owned companies in CNG's Ohio are Japanese. Japan
and the United Kingdom together represent more than 75 percent of the direct
foreign investment of more than $4.1 billion by foreign-owned companies in
Ohio. 78 percent of Ohio's foreign-owned operations were established in the
80s.
In contrast to western Pennsylvania, CNG's Ohio territory has a heavier concentration
of large manufacturing operations, and foreign investment reflects this. The
foreign companies in CNG's Ohio primarily manufacture durable goods, such
as transportation equipment, machinery, electrical equipment and fabricated
metal products. In fact, more than 75 percent of all foreign-owned operations
in Ohio manufacture or distribute durable goods.
Some foreign-owned companies in CNG's Ohio: AKZO, Mannesmann Demag, Sony,
Bridgestone/Firestone, US/Kobe Steel, Feralloy Corporation, White Consolidated,
Nippon Electronic's Information Systems, Mitsubishi, Nestle-owned Stouffer
Foods and Hitachi Metals, whose story we will hear in a few minutes.
Cleveland is currently in the process of rebuilding its downtown. Late last
year, the tallest building in Ohio opened in downtown Cleveland. And just
south of downtown, the new Gateway sports complex is now under construction.
Cleveland's exurban areas are also in a growth spurt. The counties of Geauga,
Medina and Lake gained 54 new factories in 1990 and 1991 alone. And Akron,
which saw the tire industry crumble in the 70s and early 80s, has replaced
the rubber factories with so many plastics operations that it's now called
Polymer Valley.
GRAPHIC: FOREIGN INVESTMENT IN HAMPTON ROADS
Let's turn now to the Hampton Roads region of Virginia. The Hampton Roads
cities of Norfolk, Newport News and Virginia Beach were traditionally port
communities buttressed by a strong defense industry. Unlike the remainder
of CNG's territory, Hampton Roads did not go through the hard times of the
70s and 80s. In fact, during the 80s, the civilian labor force in the area
grew by 27 percent.
As Hampton Roads has grown, so has foreign investment. According to the Hampton
Roads Chamber of Commerce, there are 103 foreign-owned businesses in the area
employing nearly 11,000 people. Japan, West Germany and the U.K. lead investment.
About 52 percent have manufacturing facilities in Hampton Roads, and another
25 percent have established distribution facilities, taking advantage of the
ice-free port. About 40 percent have established their operations over the
past five years.
Canon Virginia opened a plant to manufacture office equipment in Newport News
in 1985, and it now employs more than 1,200.
Other companies include Nissan, Sumitomo, Gambrol-Hospal, Mitsubishi, Stihl,
Siemens, Mercedes-Benz, Hoechst-Celanese, Thomas J. Lipton, Addington-Beamon
and Schlumberger.
Distribution advantages are particularly important to foreign companies who
have established operations in Hampton Roads. The Port of Hampton Roads ranks
second in total tonnage and third in cargo shipments of all East Coast ports.
70 shipping lines serve the port.
FOREIGN INVESTMENT IN WEST VIRGINIA
Now let's take a look at West Virginia, one of the few states in the country
that has an energy surplus. West Virginia is one of the largest producers
of both bituminous coal and natural gas. Other significant natural resources
include timber, clay, limestone and salt.
33 foreign companies in West Virginia take advantage of these abundant natural
resources. They tend to have energy-intensive manufacturing operations, or
are involved in energy exploration or the manufacture of coal mining equipment.
Foreign owned companies employ more than 17,500 in West Virginia. Canadian,
German and Japanese represent more than half the companies.
Some of the foreign-owned companies in West Virginia are Rhone-Poulenc, BASF,
Aristech, Consolidation Coal, Wheeling-Nisshin Steel, Miles and EIMCO Coal
Machinery.
West Virginia is a rural state The metropolitan rush hour in such major cities
of Clarksburg and Parkersburg sometimes lasts as long as 15 minutes. For nearly
two decades it has had the lowest crime rate in the U.S.
As you can see, CNG's region includes something for nearly every type of foreign
company:
Western Pennsylvania has a diversified economy with manufacturing,
high technology, healthcare and a strong corporate sector.
Ohio is a vibrant manufacturing center.
Hampton Roads is a distribution and manufacturing center; and
West Virginia has an abundance of natural resources.
All four areas offer a high quality of life at below average costs and lower
than average labor costs.
GRAPHIC: FOUR WAYS CNG CAN HELP
If you want to look at our region for a new facility or for relocation, CNG
can help you in four ways.
First, we have a strong economic development department that includes ___
full-time professionals system-wide. We have been involved in economic development
since the late 1950s. Over the years we have built the expertise to coordinate
all phases of business relocation or expansion. We can expedite proceedings
with local officials, make contacts for government assistance and tax abatement
programs and identify local suppliers and services. And we do it all confidentially.
Second, we have experience working with foreign companies. We currently have
a joint venture with Japex, a unit of Japan Petroleum Exploration Company,
to develop and explore for natural gas and oil in the Gulf of Mexico. And
we have helped a number of foreign companies establish operations in our service
area, firms like Hitachi Metals, Sony and Mitsubishi.
The third reason to ask for CNG's help in establishing a facility in our region
is that we have an enormous amount of information that we constantly update.
Our comprehensive files include information on available sites, buildings
and industrial parks; current service and rate for all utilities; information
on transportation; analyses of the labor force as it pertains to your company's
needs; government incentives, including enterprise zones, job creation credits,
tax abatement and economic development programs; and community profiles. For
example, the information we provided Sony helped it to evaluate the many advantages
of opening its new U.S. manufacturing operation in the Pittsburgh area.
Because we have strong ties with the financial community, we can also quickly
tell you where private sector funding may be available.
Fourth and finally, CNG can be your central source for energy for your new
facility. Certainly, we will supply you with all the natural gas you need
at highly competitive rates. But we can also coordinate the supply of other
energy requirements. And, our R&D department will help you develop ways
to use natural gas to bring down your energy costs, while complying with the
new stiff Clean Air Act regulations.
For example, it was CNG's ability to store and provide natural gas on an as-needed
basis that enabled the Mitsubishi-owned Doswell Limited Partnership to open
the largest independent electrical power plant in the U.S. The Doswell power
plant in Hanover, Virginia runs on natural gas and is the largest Japanese
investment ever in the state of Virginia.
We can also assist in financing the development and implementation of new
gas technologies that will help make your company competitive and productive.
Our strong economic development department, our experience working with foreign
companies, our information gathering capabilities and our business itself
- selling natural gas - these are all compelling reasons to make CNG a strategic
partner when you begin investigating our region for a new plant or other facility.
Before I take some questions, I want to leave you with one thought. Consolidated
Natural Gas and the region it represents welcome foreign investment. Our cities
are among the most cosmopolitan in the country, with large populations of
foreign nationals. We enjoy the interplay of ideas and customs that takes
place when working with people of other cultures. We embrace the concept of
the global economy. And we understand the significant positive impact that
foreign investment can make on our region.
Now for some questions....