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Naming
| A name can only express a limited number of ideas: |
| • | Product / Service |
| • | Mission |
| • | Target market by demographics or geography |
| • | A benefit |
| • | An emotion |
| • | A set of syllables that create a new word |
| • | An acronym of a longer name |
| No successful name expresses more than two of these ideas. |
| Clients |  |
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