Monthly Archives: September 2009

How Not to Get a Job, Part 2

Getting in the hiring mode has got me started on a screed about mistakes that far too many job applicants make.  In my last entry, I detailed faux pas on resumes and application forms.  Now to interviews. I start with

How Not to Get a Job

We’re hiring again at Jampole Communications, and for the first time in a few years it’s because the business is growing past the resources of the existing staff. Growth is good, but I think I’m not the only businessperson who

Good Taste is Not Selling Out

“Good taste is knowing how to eat right,” is the headline for a Diet Coke ad I found near the back of the GQ through which I recently flipped.  The ad depicts Tom Colicchio, supposedly an award-winning chef, seated in

GQ: The Bible of the Other Directed

Someone in my household bought the latest GQ to read the feature on Vladimir Putin, so naturally I took a look-see at this slick rag.  The ads in GQ were just as I remembered them from the last time I

Harvesting the Sunday Newspapers

As usual, there were a lot of disturbing trends to note in last Sunday’s newspapers.  Let’s skip the small stuff, such as the increasingly common misuse of “but,” “though” and “nevertheless” by reporters and public relations writers, and instead look

Maybe the Times Deserves to Be Picked On?

In the wake of two recent stories about people on Medicaid in which all the case histories were African-American, the New York Times today presented a story of brave and highly skilled Americans who have been looking for jobs so

Doonesbury Copies a Master

There are many variations on the old saw that there are relatively few patterns in human communication.  Some examples: Jack Benn told only six jokes. There are only 10 basic plots for all stories. The theory of Theophrastus (371 b.

La plus ça change

The old French expression, “la plus ça change,” or “the more things change… (the more they remain the same)” certainly applies to the health care reform debate. While looking for something else on the bookcase in the Jampole Communications office

Ideological Subtext, Part 3

The New York Times today offered two examples of ideological subtext, which roughly speaking is the embedding of a basic value, belief or social axiom into the subtext of a communication.  The reference to the belief usually is unnecessary to

Wake Up the Copy Editors

The New York Times may be going a little too far in trying to make its Tuesday “Science Times” section accessible to the mythical average Joe-and-Jane.  I’m sure many of my (perhaps mythical) readers know the section I’m talking about: It’s