White Papers & Bylined Articles

Published white papers and bylined articles establish your organization’s spokespersons as experts in an industry or on an issue, but if and only if the articles are written in an easy-to-understand, journalistic style.

Samples

Adonix
How Much E-Biz Does Your Biz Really Need?
ERP Systems for Mid-Sized Companies Must Have “Grizzly Bear ” Parameters

Confluence
How Big A Tax Bite? Mutual Fund Investors Deserve to Know

Institute for Entrepreneurial Excellence
Business Workshop: Get unbiased IT advice
What’s more important – the family or the family business?

Kiski
Students Benefit from New Form of Partnership Between Schools and Business

Meyer, Unkovic & Scott
Understanding Cobra
Union Trustees Now have Lien Rights in Pennsylvania
Strategies: The Ten: What you can’t ask a job applicant
Walk a Fine Line When Writing Employee Handbooks
Business Workshop: Landowners can terminate oil leases

Sempra Energy
Face-to-Face: An Effective Way to Sell Deregulated Electricity to Customers

Solid State Measurements
Overcoming the Electrical Barrier to Developing the Next Generation of Chips

Unitedhealthcare
Solving health-care costs
A “Smart” and Easy Way to Cut Health-Care Costs
Business Workshop: New apps for health care
Strategies: Insider’s View: Three ways your company can cut its health care costs