Proctor & Gamble’s attempt to rebrand Metamucil will likely get mired in deep you-know-what
In the world of marketing, the second hardest thing to do is to establish a brand. The hardest is to change the brand. But that’s what Metamucil is trying to do with an integrated marketing campaign that includes placing ads that look like teases for articles on the Yahoo! homepage and airing television commercials starring […]