A name can only express a limited number of ideas:

  • Product / Service
  • Mission
  • Target market by demographics or geography
  • A benefit
  • An emotion
  • A set of syllables that create a new word
  • An acronym of a longer name

No successful name expresses more than two of these ideas.

Some Organizations We Have Worked For
Algor (new product)
Eckert Seamans (new service group)
Pinnacle Electronics (formerly Contraves)
Spectrum Family Network (formerly Alternative Program Associates and CATY Services)
WeatherWise (new product)