From a news plotline trend, a practical tip for both journalists and PR writers.

I know I’m late to this trend, but it seems to me that there has recently been an enormous increase in the number of news stories in which the essence of the plot reduces to someone caught doing something very bad or very good on video or cell phone camera, which then goes pandemically viral on the Internet.  I know this trend started a decade ago with the infamous Paris Hilton videos, but I think that there has been a sudden uptick recently in the number of these stories that the media finds of interest.

Take the November 18 New York Times, which has two stories in which the scenario involves a video of someone doing something offensive going viral:

  • Lead story of the international section is the racist video of South-African blacks eating stew that some college boys had pissed in, which happened last year and led to riots.
  • Lead story in the sports section of a female soccer player caught on video two weeks ago yanking an opponent’s ponytail and seeming to throw a punch at another’s head.

In both cases, the news is of a feature variety, which means that it is not absolutely necessary to cover these events, just as it is necessary to cover hard news, such as, let’s say, President Obama’s trip to China or Sarah Palin’s chat with Oprah.  And in both cases, the event is not the news, but the reaction that came through a storm of downloads.

Are these stories a permanent part of the landscape? Or will the newsworthiness of a viral video end up a fad, much like the following generic stories which for very brief periods of time dominated feature news coverage:

  • The fact that a celebrity started tweeting.
  • The launching of the website of a prominent organization or company.
  • A celebrity communicating with people via Facebook.
  • A Ford vehicle driving over another previously unblemished part of the Amazon. (For more on this media phenomenon, see the recent Fordlandia, Greg Grandin’s very intriguing book on Henry Ford’s plantation city in the heart of the Amazon.

My prediction: Although the frenzy will die down, the story of the video gone viral will remain a staple for journalists for as long as people can post and watch home-made and bootlegged videos and photographs.  Although the plot uses technology, it is not about technology, but about grassroots outrage or delight, and that’s always newsworthy.

Following the generic plot lines of media stories may seem like an academic pursuit, but it has very practical applications in the world of both public relations and journalism. The job of the PR professional is to figure out how to make the story and messages of the organization attractive enough for the news media to want to cover them.  If you recognize a trend in media plotlines and can fit your subject into one, you have a better chance of success than a less strategic arrangement of the information.  And imagine yourself a journalist, with a deadline and no idea how you are going to cover the company or the event to which you have been assigned.  If you have a bag of plotlines, you can always ask questions until an answer fits one of the trendy (or even tried-and-true or homiletic) scenarios, and then write away.

The argument by anecdote: every demagogue’s best friend

Argument by anecdote is when you prove a point with a story.  It is a very compelling argument, because people like stories about other people more than they like cold, hard facts.   Too often, though, the argument by anecdote is used when the facts are stacked heavily against a position.  If you don’t have the facts, tell a story.  People will believe the anecdote because it demonstrates what they themselves believe to be true.  That’s why you’ll find more arguments by anecdotes proffered by those on the losing end of the “facts” battle.

It worked for Reagan, with his tales of welfare queens and small businesses frustrated by big government.  In a way, the “Willie Horton” ads of Bush Sr. were an argument by anecdote because studies have always shown that early parole invariably works to bring down the rate of recidivism; it just didn’t in this one anecdote.

If you listen carefully for arguments by anecdotes in what Rush Limbaugh and Glenn Beck say, you will find that, like most demagogues, they both make frequent use of them to support their positions.  For both, the argument by anecdote often takes the place of a racial stereotype or statement, especially when discussing poor people, Moslems or President Obama.

Now I’m bringing up the argument by anecdote for a reason.  There was a classic if crude example at the beginning of a weirdly disjointed article by columnist Ralph Reiland, which I saw in the November 16 issue of the Pittsburgh Tribune-Review.

First the facts, here are reports of four of the many recent studies that have concluded that the U.S. takes worse care of its citizens than other industrialized nations and charges them more to do so.  Our infant mortality rate is higher, we die on average at a younger age, our doctors don’t send as many preventive reminders to patients, fewer of our doctors use electronic medical records, we pay more for health care…on and on and on it goes, a sad litany of surveys that show we spend the most and get the least in the way of health care: 

Now Mr. Reiland believes that the U.S. health care system is the best in the world and that the health care systems in other countries such as England are disasters.  The facts are against him, though, so he resorts to an anecdote of someone living in Great Britain who had two appendectomies in one month and is now in constant pain.  There is no explanation, as Reiland fills the second half of his column with other topics. 

But no explanation is needed.  By this time, people of all views understand that an anecdote about health care in Britain or Canada will likely be about a disaster and will be a living, breathing testament to the fact that we in the U.S. can thank our lucky stars that we have our healthcare system and not that of these other nations.

The politics of selfishness trumps decency once again

The Associated Press did its own poll about the attitudes of the American public when it comes to health care and health care reform.  The results demonstrated once again that the politics of selfishness reigns supreme in the United States today and that we’re still in the age of Reagan, in which self-interest trumps all other concerns.

When asked if they liked or disliked a proposed ban on rejecting applicants to health care plans because of preexisting conditions, 82% said they favored the ban…that is until the question was posed to include the statement that it meant that they would probably have to pay more for their own health care insurance.  Then, the number in favor of the ban on preexisting condition clauses fell to 42%, while those who opposed a ban rose to 31%.

To exemplify this attitude, the A.P. article on its own survey quotes:

“Well, for one, I know nobody wants to pay taxes for anybody else to go to the doctor — I don’t,” said Kate Kuhn, 20, of Acworth, Ga. “I don’t want to pay for somebody to use my money that I could be using for myself.”

Kate, let me ask you a few questions:

  • Do you know whether or not you paid more for your health care last year than if you didn’t have insurance and instead paid retail fees to the doctor for every call and procedure?  Who paid the difference?
  • Who paid for your public school teachers and your books, assuming you went to public school?
  • Who paid for the road in front of your house that’s paved? Or the road to the mall you no doubt frequent?
  • Who paid the part of taxes that you or your parents didn’t pay because you got a tax break on the mortgage and taxes on your house? Remember that if you lived in a bigger house than others, the value of the taxes that others had to pay in your place was greater.

The question is what defines a just society, a society which upholds the morality of the Christian, Hindu, Islamic, Jewish, Buddhist, Wiccan and other unnamed religions?  In a wealthy society, just like we all pay for roads that only some use and schools that only some go to, isn’t it just and ethical to also pay so that everyone can get quality medical care?

Now that I’m off my high horse…I’ll point out that the premise of the question—that allowing preexisting conditions will raise everyone else’s insurance—is probably not so. 

Remember that if everyone is covered, insurance companies will no longer be putting themselves at an economic disadvantage by accepting high-cost customers that competitors reject.

Another Darwinian fairy tale gives us old time religion in our jeans. Or was that genes?

The latest “Week in Review” in this Sunday’s New York Times has one of the most odious examples in recent memory of what I call Pop Darwinism—inferring a basis in genetics or natural selection of behaviors that the writer wants to proffer as the norm, e.g., women want one mate while men like to spread it around.

This week’s Darwinian fairy tale comes from a Times science reporter Nicholas Wade who has authored a book on the evolution of religion.  Now he may give a fuller explanation of the myriad of assertions that he presents as facts in his book, but all we have in the Sunday Times is the article titled “The evolution of the god gene,” in which Wade states as a factual truth that, “Religion has the hallmarks of an evolved behavior, meaning that it exists because it was favored by natural selection.  It is universal because it was wired into our neural circuitry before the ancestral human population dispersed from its African homeland.”

In staking the claim that religion is in our genes because of natural selection, Wade offers no expert testimony, no proof, nothing but a carefully constructed history of religion as a genetic attribute, in that pop science-and-psych writing style of the hypothetical conjecture.  

He tries to get around his lack of facts with an elaborate rhetorical ruse at the beginning of the article.  He leads into his various assertions about the natural selection of religion with the findings of two archaeologists in the Oaxaca Valley that lend “a remarkable insight into the origin of religion.”  After giving a one-paragraph tour of the findings, Wade writes, “This and other research is pointing to a new perspective on religion, one that seeks to explain why religious behavior has occurred in societies at every stage of development and in every region of the world.”  He never explains how, never connects the research he cites with his main or ancillary assertions.  He then proceeds to write approximately 300 words of fanciful conjecture about the genetic origins of religion, again with no expert citations. 

Later on Wade does reference two very prominent scientists when he is making a case for natural selection sometimes favoring groups instead of always favoring individuals. Of course the truth or fiction of this later point has no relevance to a discussion of religion as a genetic attribute.

Perhaps the most intellectually specious parts of the essay are the occasional barbs at atheists who Wade imagines are feeling mighty uneasy with the idea that religion is hard-wired into our genetic code: “For atheists, it is not a particularly welcome thought that religion evolved because it conferred essential benefits on early human societies and their successors.  If religion is a lifebelt, it is hard to portray it as useless.”

Wait up, Nick, you’ve got the wrong definition of atheism.  Atheists believe that there is no god.  Some may find religion useless, but finding religion useless does not define an atheist. 

I would have had no problem with Wade’s article whatsoever, and in fact would have found it an enjoyable confection with my Sunday morning tea, if he had liberally sprinkled his statements with three words, “I believe that…”  For example, if he had prefaced “Groups fortified by religious belief would have prevailed over those that lacked it, and genes that prompted the mind toward ritual would eventually have become universal” with “I believe that…,” it would still sound like hokum but at least Wade would not be duplicitously presenting his earnest spinning of the origins of religion as scientifically valid fact.

Praise and Blame is Harder to Assess than You Think

Whenever Congress talks of raising taxes on the wealthy, as in the current House bill on healthcare reform, people complain that it isn’t fair for the government to take a greater percentage of wealth from people who are successful.  Inherent in these statements is the belief that at least in the U.S., if you earned it, it’s because you deserved it: you worked harder or came up with a smarter idea.

In any free market society, all values over time reduce to the lowest common denominator of free exchange, and that’s money.  And that goes for success as well.  In the U.S., we learn that to seek money is one of the greatest goods and that those who have more money or earn more money deserve to be praised and do not deserve to be punished through higher taxes.

I would assert that for virtually all people who have or have earned large sums of money, factors other than personal virtues, including the infrastructure of the society in which you live, are more responsible for your success than anything you do yourself.  My argument of course is that if you didn’t contribute that much to your own wealth, then to take more of it away from you to help people who weren’t so lucky is a proper role of government.  Maybe my own brand of weirdness deforms my perceptions, but I think that to most people, redistribution of wealth from the lucky to the unlucky sounds a whole lot better than redistribution from the wealthy to the poor.

But first I have to prove that most of success is luck and therefore deserving of no great praise or reward.  In doing so, I’m going to simplify (but hopefully not distort) the ideas that Daniel N. Robinson, a philosopher who teaches at Georgetown, expressed in Praise and Blame: Moral Realism and Its Application.

Here’s my short version of Robinson: There is more luck than individual effort in all success.  For example (and I’m sure I’m deviating from Robinson is some of what I list), here are some types of luck that contribute more to success than hard work:

  • Mental or physical talent with which one is born that some would call god-given.  If you have it, you will be able to do something naturally that most others have to struggle to learn.  No matter how hard others work, they will have trouble keeping up with the talented person.  But keep in mind that there is less real talent, or genius, around than most people think.  My point is if it’s god-given, you did nothing to obtain it.  Even if you work hard to hone that talent, someone with less talent could work just as hard.  Wouldn’t he or she be just as deserving of praise, and reward?
  • Social-economic standing of your family:  Over the 200+ year history of the United States there has been very little social mobility—which means people moving up or down from the class in which they were born—and recent studies show that there is less mobility today than ever before.  Rich families can pay for lessons, send kids to specialty camps, pay for private tutors and educational consultants, contribute sums to prestigious schools, call friends of friends of friends to introduce children to influential people in their chosen careers and finance business or artistic ventures.   Middle class families can do some of these things and poor families very few, if any.
  • Family’s Emotional Situation:  The individual has no say in whether he ends up in a loving, stable family or in a family of drug addicts.
  • Secular conditions, referring to the social and economic conditions of the era: Imagine turning 20 in 1950 when the economy started booming and there was a dearth of qualified engineers?  Or in 1970 when you could draw a low draft number and end up in Viet Nam? Or living in L.A. in the 30s when it was rapidly growing into the entertainment capital of the world? Would you rather be an African-American today or in 1850?  Would you rather be an astigmatic math genius during the days of hunting big game or today?
  • The value society puts on your talent: Bankers, attorneys, neurosurgeons, professional athletes, business owners—all these people get paid more than high school teachers, players in classical symphony orchestras and plumbers, who may work as hard and be just as talented in their field.  That’s called the luck of the draw.  A plumber could work just as hard as an investment banker does and make far less money.  Does that make you less praiseworthy than the banker?
  • Just plain old “luck” luck, such as the luck to be in an intersection 10 seconds before or after an accident or for your professor to bring you onto his long-term research team.

Robinson also spends pages demonstrating that those whom we blame—the bad guys—aren’t all that bad.  I recommend getting a copy of Praise and Blame, but be forewarned, Robinson writes in a precise, but tortuous prose that considers every aspect and condition of the topic of the sentence, engages in complicated thought experiments and references the thoughts of other philosophers on the topic.  It’s a hard read, but worth it.

If you want real-world proof that luck has as much to do with success as personal attributes such as hard work, select any profession and spend a week collecting the names of those under 30 who have been quoted in mainstream news media.  Then check their backgrounds and see how many are children of prominent people in that or another profession, or went to a prestigious college or come from an upper middle class or wealthy background.

I don’t want to demean successful people.  For one thing, it would be hypocritical of me, since I strive for success and enjoy the measure that I have achieved.  Yes, successful people often work hard.  Yes, they deserve to be singled out.  It’s okay to have winners and losers. 

Buy we shouldn’t forget that so much of success is a matter of multiple kinds of luck, and in a real sense, society bestows success on successful people.  So when the government wants to tax rich (successful) people to make sure that nobody dies or suffers because of a lack of access to proper health care, then people with money should embrace the idea of giving back a small part of what society and that irrational chaotic force called luck have given us.

You can tell a lot about a country from its public bathrooms.

I just got back from two weeks in Spain and one thing I learned is that you can tell a lot about a country from its public bathrooms.

Public bathrooms in the U.S., as compared to those in Spain or the Netherlands, put the lie to what Dick Armey said, as reported in the encomium to his de facto leadership of the tea-party movement in yesterday’s New York Times Magazine:

“Europe is governed by a concern for the collective…That’s what they care about.  What makes us different is that we begin with the liberty of the individual.  We got it right, and they got it wrong.”

Not exactly, Mr. Armey.  Sure some things are better in the good old U.S. of A. than in Europe, but not everything. 

Consider the public restroom.  Now I have been in some execrable bathrooms in Italy and France, but my last two trips abroad were to Spain and the Netherlands, and in both countries the stalls in public bathrooms were almost everywhere individual rooms with real locks and even door knobs; and when they were mere stalls, the stall walls ran all the way from floor to ceiling.  Even in the one or two public bathrooms in which there was wall space at the top or the bottom of stalls, it was never more than 3 or so inches, not enough room for someone with a wide stance to insinuate his foot and calf into his neighbor’s stall.   And in both countries, the toilets were always well stocked and very clean—even in bus and train stations. 

Seems to me that at least in Spain and the Netherlands, there is public respect for the individual reflected in the privacy they give everyone to do what is a very private action for most people.  In fact, most people feel at least some small twinge of humiliation when sitting in stalls with walls shorter than they measure and feet visible just inches away.  Or imagine high school students in so many public urban high schools today, who have to sit there without a door.  Of course, children can avoid the humiliation of no door merely by going to a private school. 

Now what happened in Dick Armey’s land of the individual that has led to our awful small and unprivate stalls?  My hunch is that builders hired engineers to put together standards based on what was the least expensive way to give a wall between people sitting in the bathroom.  That means developers and building operators lowered costs.

In the United States, individuality means “every man (and woman) for him (her) self,” or put more mechanistically, the opportunity to make as much money as possible for yourself by any means possible.

By contrast, the collectives running Spain and Netherlands foster individual self-expression, dignity and privacy. 

I’m not saying that Europe is better in all things, but that Armey is wrong to say that we have a superior society.  We could learn many things from the Europeans, such as mass transit and walking to get around in cities and on-time, high-speed trains to get between cities.  

And one thing that we can learn from Spain and the Netherlands is that individuality is more than a matter of equal economic opportunity.

Blaming bacteria for the genocide of the American Indians

Recent research has given a more nuanced picture of the decline of the American Indian.  Two facts—and they are facts—seem to have captured the imagination of the reading public and the media:

  1. That many American Indian societies in North America were already in decline when the Europeans arrived.
  2. That the diseases the Europeans brought with them killed millions of Indians (as opposed to the Indian Wars, economic warfare and the depredations that follow the uprooting of whole nations from their long-time homes).

My evidence is only anecdotal, but my sense is that these two facts are used to the exclusion of all other facts in current discussions in the news media of the decline of Native American civilization.  And while both of these facts are true, writers of all persuasions cite them in a wide variety of contexts nowadays, far more than we hear about racial genocide and property expropriation as causes for the decline of Indian civilization.  By reporting these relatively recent discoveries of historians, the intelligentsia is in a sense saying, “It’s not our fault about what happened to Native Americans.”

The latest example is in Steven Stoll’s otherwise fine piece that opens the November 2009 issue of Harper’s in which he discusses at length William Ruddiman’s demonstration that the Little Ice Age supports the view that man has had an impact on global warming and cooling for about the last 10,000 years. 

Stoll reports that about the time of the Little Ice Age, which took place roughly from 1300-1700 C.E., there was an enormous increase in pandemics throughout the world.  About North America, he says:

“When Hernan Cortes invaded the Valley of Mexico in 1519, his armies brought smallpox, influenza and mumps, setting off among never-before-exposed people a series of devastating infections, that, as the diseases moved north and south, killed between 50 and 60 million over the following two hundred years.  The destruction of life cut so deeply into Indian societies that many never recovered their earlier populations.” 

Note the subtext of the statement, which silently absolves the Europeans of guilt in the decline of the Native Americans and their civilizations.  Afterall, we can’t be blamed for the germs we carry.  (Except of course, for General Lord Jeffrey Amherst, who knowingly gave Indian tribes blankets infected with small pox.)

Interestingly enough, Stoll’s discusses the decline of other nations, e.g., France and Italy, from disease during the Little Ice Age, but reports that all eventually regained their former population.  The reason for the difference in the fates of the French and the Native North American nations is so painfully clear that it makes one wonder why Stoll ever writes the sentence: “The destruction of life cut so deeply into Indian societies that many never recovered their earlier populations.”  The article would have been better without this extraneous explanation, but then it would have been without the important ideological subtext that we’re not to blame for what happened to Native Americans.

When left is conservative and right is liberal.

In her weekend story about San Francisco Mayor Gavin Newsom’s withdrawal from the race for the Democratic nominee for California governor, Associated Press reporter Juliet Williams shows how so-called mainstream reporters confuse the basic terms of political discourse by accepting the long-term labeling propaganda of the Republican party.

Here’s the paragraph I want to analyze:

“The telegenic mayor tried to connect with voters at town hall forums across the state, but never finessed his message.  He excitedly skipped from topic to topic, promising never to blunt his left-leaning positions on gay marriage, the environment, immigration and universal health care to win votes.”

Environmental regulation and universal health care are both left-leaning positions because both involve more government regulation and, in the case of the environment, more constraint on the individual.

But shouldn’t support of gay marriage and immigration rights be positions of the right?  Afterall, to outlaw gay marriage and hamper immigration both represent government interference through regulation plus constraint of the individual, two things that the right-wing vehemently oppose.  In fact, uninhibited individual rights and minimal government regulation are two of the foundation stones of the right-wing.

The third foundation stone of course is promulgation of a certain value system that reflects the aspirations that the religious among the upper classes set for the working classes during the industrialization of the second half of the 19th century, a.k.a. the Victorian value system.  As Paul Starr depicted in detail in “The Social Transformation of American Medicine” some 25 years ago, the Victorian era is also when physicians supported passage of laws restricting abortion as part of a program to drive out the competition.  This value system has no place for gay marriage, even if that means committing the abomination of regulating private activity. 

The New York Times was perhaps more accurate in its version of Newsom’s politics:

“His political views were unlikely to play as well across the far-more-conservative center of the state than they did in the Bay Area.”

To be precise, it’s left versus right, and liberal versus conservative, but the news media throws right and conservative into one pot and left and liberal into the other.  So because right-wingers are swimming in the same soup as conservatives, they are opposed to gay marriage when in fact, they should be in favor of it.

Yes, Mr. Neuharth, the Media Does Color the News

In today’s USA Today, Al Neuharth, the founder of our national MacPaper, chimes in on the controversy that has ensued since some Obama Administration officials said what seems to me to be res ipso loquitor, which in Latin means “a thing that proves itself”: that Fox News colors its presentation of news so much that “it is not really a news station,” as David Axelrod put it.

Neuharth’s main point is that one should not pick a fight with “someone who buys ink by the barrel,” which of course ignores the fact that any large organization, be it a government or a large corporation, also either buys ink or buys the people who buy the ink through buying ads or setting the topic and tone of coverage through the large amounts of information they provide to the news media.

But what I would like to examine today is Neuharth’s ancillary point that “most of you understand the difference between news and views.”  He’s just wrong, and not because people are dumb or undiscerning—they are not—but because the media can be so subtle and unrelenting in their conflation of news and opinion.  Most people just want to read and listen to the news and don’t have the time to spend analyzing the fact content nor the rhetorical devices being employed to color the facts with opinion.

Here are some ways that media can color the news.  It’s not an exhaustive list, just some of the more obvious tricks of the trade that come to mind at six in the morning:

  • Labeling, as Neuharth himself does by calling The New York Times and The Washington Post liberal, when in fact both newspapers prove themselves to be centrist to slightly right virtually every day.
  • Selection of facts, as again Neuharth does when he tosses off the names of TV personalities Bill O’Reilly, Chris Matthews and Lou Dobbs who are tied to certain viewpoints to make his point about news, instead of actually analyzing news reporters.
  • Expert selection, which National Public Radio does every day when it interviews E. J. Dionne and David Brooks to give their views, which in a world that could encompass opinions ranging from A to Z is akin to spanning that small territory between L and M.  By doing so, NPR narrows the field of discussion, and if you listen carefully you’ll realize that this narrowing takes the discussion slightly right of center.
  • Conflation, which is the equating of two things that are not equal.  My blog entries over the past few months examine several examples of this technique.
  • “Matt Drudging,” which is the quoting of assertions that someone else has presented as facts so that the reporter can present the false information as “a fact” without having to actually look into it. The best recent example was the right-wing news media quoting other sources to substantiate the ridiculous claim that 2 million people attended the so-called “Taxpayer March” last month.
  • Telling or reporting lies:  Let’s not beat that old but painfully bloody and expensive horse that has crippled our economy and brought misery to millions too much, but the best recent example of telling or repeating lies were the Bush administration claims, widely reported without proper fact-checking, that Iraq had “weapons of mass destruction” that it is was ready to use.
  • Ideological subtext, which is using details of the story to make an unstated point.  Again, you can see several examples of ideological subtext in recent blogs.
  • Deciding what is and is not news.

My point is that much of what we call news is in fact dripping with opinion.

Why Does Pop Culture Tell Us Children Hate to Learn?

Here’s another example of a reporter transmitting one of the foundation myths of our current ideology as communicated in the ideological subtext of news stories, magazine articles, ads, popular fiction and TV shows: that children are naturally uncurious, anti-intellectual and uninterested in science. 

It’s in a Baltimore Sun article by personal finance guru Eileen Ambrose that has made the round of reprints in other publications and websites this week:

“One of the big hurdles of teaching personal finance to children and young adults is how to do so without boring or confusing them with lectures about compound interest and annual percentage rates.”

Now why would compound interest and APR bore or confuse a child?  It didn’t bore or confuse me, or my brother, or my son, or virtually all of my cousins.  But then again, we all grew up believing that learning was fun and important. 

In situation comedy after situation comedy, in ad after ad, in newspaper article after newspaper article, the secret but not silent message in the subtext is that learning is not fun and that the normal child does not want to do it.  While it is a primary responsibility of the family to promote values, the great mass of media, programs and ads we call popular culture also has the ability to communicate what our values should be. 

Why would our mass media want to promulgate this value, which in the long run is harmful to people in a knowledge-based society in which those who educate themselves make much more money and report much higher levels of happiness in studies?

My view is that the dissemination of this anti-intellectual attitude reduces the possibility of social mobility because it makes those at the bottom rungs not value the very thing—knowledge—that will help them to rise.  I think that maybe a few of those who initially floated the view that “learning is not fun” decades ago did so cynically, to keep the poor down. But that was years ago and never included the great mass of thinkers and writers.  There couldn’t possibly be a conscious conspiracy today to promulgate this falsehood because there are just too many players, just too many sources of this pernicious myth.  So why does this anti-intellectual attitude remain so much a part of the subtext of our cultural documents?  I have no answer (at least not today), but it’s an area of social history worth exploring.