Trends in media coverage sometimes may say more about the direction of the country than does the news itself.

August 12th, 2010

One or even two Supreme Court decisions don’t tell you if the court is drifting right or left.  It takes a few years of consistent decisions to suggest where the court is taking us.  And a Supreme Court can often give mixed signals as to where it’s headed; for example granting more rights to corporations while at the same time constraining the rights of individuals (see David Cole’s article on Holder v. Humanitarian Law Project in the August 19, 2010 edition of the New York Review of Books for a full explanation of this example).

In the same way, the fact that the media covered the Bush II Administration’s pre-invasion assumptions about Iraq or the death of Michael Jackson in a certain way, while certainly very interesting, may ultimately prove less useful to understanding our era than the broader news trend, e.g., how the news media treat all unproved government assumptions or celebrity deaths.

Over my first year of blogging as OpEdge, I have found myself seeing the same patterns in media coverage again and again.  These patterns manifest the emerging and continuing trends in the news and news coverage.  Over the past year, I have written more than a few times about each of these trends.  For example, the first trend on my list is the tendency of mainstream news media to allow right-wing news media to set the agenda for the discussion of issues.  Examples I discussed through the year included health care legislation, gun control, addressing the federal deficit, and coverage of non-mainstream candidates in primary elections (providing all the coverage to candidates of the right and none to progressive candidates).

This list by no means exhausts the enormous number of trends we can identify in the news media.  It’s only a list of the ones about which I wrote.  So, for example, I never wrote about the news media’s knee-jerk lauding of all new consumer technology, support of nuclear power as an alternative to fossil fuels or the war against modernism (e.g., James Joyce and John Coltrane) on the cultural pages, all important trends.  Maybe I’ll get to them in the next 12 months.

In any case, here are eight of the more important trends in news and news coverage.  First four trends in coverage of political and economic issues:  

  • Mainstream media allow the right-wing media to set the terms of the debate for virtually every issue.
  • The mainstream news media consistently overestimate the impact of the Tea Party, and in effect, has become instrumental in creating whatever impact the Tea Party and its candidates have had so far.
  • The mainstream news media actively try to keep alive the controversy over the very existence of global warming instead of focusing attention on what we should do about it.
  • The mainstream media actively promote the ideas that free market solutions work best and that it is always best to act selfishly.

Now four trends in entertainment media (which includes TV, radio, movies, music, video games and the lifestyle, entertainment, fashion, consumer technology, health and other feature sections of print and Internet news media):

  • There has been continued growth in the long-term trend of leisure activities and entertainment that infantilizes adults, that is, turns adults into children by having the scope of ideas and sophistication of entertainments from their childhood.  Just think of all the adults who go to a Disney amusement park for vacation or spend their free time playing video games.  Think of all the adults at Star Trek and comic book conventions.  Think of Harry Potter’s popularity among adults.
  • There has been continued growth of false values marketing, which is the linking of a product to a cause or idea when it has nothing at all in common with the cause, for example giving healthy attributes to junk food or claiming a product is environmentally friendly.
  • More advertising seems over the top or bizarre than ever before, but it turns out that these ads are invariably based on solid consumer research in the predilections of a special target market.
  • The combined effect of the portability of media and the accessibility of equipment and venues for “do-it-yourself” art is resulting in the lowering of the production values and sophistication of thought in virtually all forms of communications.  Look to reality TV and the video game plots of blockbuster movies as ready examples.

Don’t hesitate to leave a message or comment at the OpEdge page on Facebook, or to make a comment on this blog, if you have identified any media trends that you think are worth noting or that you want me to explore in the coming months.

Tomorrow I’ll finish up this “annual blogport” with a list of some of the ideas with which I have been trying to brainwash my gentle readers.

Day after day, news and entertainment media make unstated assumptions which define the American ideology.

August 11th, 2010

Of the several definitions of ideology in Merriam-Webster’s Unabridged Dictionary, one is relevant to a discussion of communications and propaganda: “a manner or the content of thinking characteristic of an individual, group, or culture.”

What I call the ideological subtext of communications, be it in a TV ad, a news article, a billboard, a website or a movie, are the unspoken “content of thinking” assumed to be true in these media.  We can also call them the basic beliefs and values that the mainstream media share and advocate.  These assumptions color the selection of details of virtually all the media that we experience.  They are hammered into us from childhood to the point of brainwashing.

Over my first year of blogging, I have uncovered eight ideological principles that writers, advertisers and other “media workers” want us to take for granted.  Often asserting one or more of these tenets is the true purpose of a story; for example, all those articles a few months ago advocating that people with money walk away from underwater mortgages were really thinly veiled attempts to uphold several of these core assumptions.

I’m not pretending that these eight core tenets represent the entire American ideology.  These are just the ones that I have discovered time and again in the news and entertainment media and have discussed at length in my blog entries over the past year.  If anyone knows some others, please send them along to me, either as a response to the blog or to the OpEdge page on Facebook.

And just in case it does not go without saying, I want to be clear that I in fact disagree with all of these core tenets, which may be the reason I have identified them so easily.

Eight Core Tenets of the American Ideology:

  1. The market solution is always good, whereas solutions to social problems involving the government are always bad.
  2. The best solution always is acting selfishly in one’s own best interest, whether it’s telling your kids to pay for their own college or walking away from a mortgage when you can make the payments; often called “the politics of selfishness.”
  3. The commercial transaction, that is, buying something, is the basis of all relationships, celebrations, manifestations of love, respect or all other emotional states, and every other emotional component of life.
  4. All values reduce to money—if it makes money it’s good and the only measure of value is how much money you have or earn.
  5. Learning and school are bad and all intellectual activity is to be despised or mocked.
  6. The most admirable people and most worthy of emulation are celebrities, especially movie, Internet and television entertainers.
  7. Suburbs are good and cities are bad.
  8. As a nation, we need the guidance of experts before making virtually all decisions, but only those experts whose advice is always the same: to buy something.

The fact that most of these core tenets have to do with money probably results from the source material: the news and entertainment media which to a large degree have dedicated themselves to selling the products and services of their advertisers and sponsors.

It looks as if this review of my first year of blogging has turned into a four-parter.  Tomorrow I’ll talk about some trends in the news I identified over the past year and Friday wrap up with a statement of my own political and social agenda.

After one-year of blogging, your humble blogger OpEdge presents some conclusions, trends and assertions.

August 10th, 2010

August 5 passed without my noticing that it was a year ago that day that I began writing OpEdge.

Over the year, I have posted a total of 177 entries.  I thought it might be fun to review what I covered in the first 52 weeks of OpEdge.  Interestingly enough, the common themes of a year’s worth of writing fall under four rubrics:

  1. Analysis of common propaganda techniques that the mass media, and in particular mainstream reporters, use to color the news with decidedly right-wing views.
  2. Identification of the core tenets of contemporary American ideology that serve as the assumptions and message points for virtually all the media we experience in all formats.
  3. Discussions of how specific news and news coverage reflect current and long-term social, media and entertainment trends.
  4. Presentation of my position on some of the pressing issues of the day.

Today we’ll look at the common propaganda techniques I analyzed over the past year.  Tomorrow, we’ll look at some of the core tenets of contemporary American ideology and discuss important news trends.  We’ll close this three-part series on Thursday with a review of my own political and cultural agenda.

Getting right to it, here is a list of the propaganda techniques that I analyzed over the past year.  For most of these I found and discussed multiple examples of reporters trying to color reporting through the use of these rhetorical devices.  In all cases, I named the rhetorical devices, although in some cases others may have previously used the same language to describe the same technique:

  • Argument by Anecdote: saying that one story proves a trend even if the statistics show that case, while dramatic, is exceptional or rare.
  • Conflation: Equating two events, objects, trends or facts that have nothing in common; for example, using fictional evidence to prove an historical trend or comparing Bush II’s spotty National Guard stint to the military record of war hero John Kerry.
  • Criteria Rigging: Selecting the criteria that will prove the point you want to make, for example, the studies that use criteria that exist in the suburbs to show that the top places to live are all in suburbs.
  • Expert Selection: Limiting the terms of the debate by the selection of experts; for example selecting an anti-labor professor to comment on an economic study or National Public Radio pitting David Brooks against E.J. Dionne and pretending its right versus left.
  • False Conclusions: Putting a false conclusion at the end of a paragraph or article that is factually based and logically reasoned.
  • False Labeling: Applying a false label to something, for example calling Obama a Socialist or saying that the cutting of hospital beds to meet reduced demand is rationing. 
  • Ideological Subtext: Having ideology guide the decisions you make in selection of details and points of view in your reporting or entertainment, especially when the presentation of these details treats the ideological assumption as a given or as already proved.   For example, in the new Robin Hood movie, Russell Crowe’s Robin is not taking from the rich to give to the poor, but instead fighting against unfair taxation.
  • Matt Drudge Gambit: Reporting that a disreputable reporter or media outlet, such as Matt Drudge or Glenn Beck, said something that you know probably is false.
  • Nazi Edit: Editing what someone has said to change his/her meaning, as Andrew Breitbart did to Shirley Sherrod.
  • Plain Old Lies: Knowingly publishing or saying something that isn’t true.
  • Question Rigging: Selecting the questions to get a better answer.  For example, instead of asking people if they believed global warming was occurring, research groups asked them if they thought the news media reported too much on global warming.  When asked the second way, many more people seem not to believe that global warming is occurring.
  • Speaking in Code: An old trick of racists everywhere, speaking in code means using euphemisms to refer to a group or its imagined collective failings; for example, when Reagan talked about “welfare queens” he spoke in code.
  • Trivialization: Reducing discussions of important decisions into trivialities, for example focusing on the personality differences between opponents while ignoring their substantive differences.
  • Wedging: Finding an area of common ground with a target group that will not agree with you on virtually any other issue.
  • Wrong Focus: Focusing on a minor part of a study or survey to support your position while ignoring the major finding, which undercuts your position. 

I’m starting to write a book on propaganda techniques and I just gave you my chapter titles.  For each technique, I intend to write a short essay filled with examples from the mainstream news media.  The hard part will be to select among the many daily examples of these cheap rhetorical tricks in main stream news reporting.

More tomorrow.

Times´ Ron Lieber’s “class warfare” is really an attempt to turn the middle class against itself.

August 9th, 2010

In Saturday’s New York Times, Ron Lieber proposes that there is new class warfare in the United States.  Let’s allow Ron to do the talking:

“There’s a class war coming to the world of government pensions.

The haves are retirees who were once state or municipal workers.  Their seemingly guaranteed and ever-escalating monthly pension benefits are breaking budgets nationwide.

The have-nots are taxpayers who don’t have generous pensions.”

In postulating a class war between public and private workers, Lieber follows very briskly in the footsteps of Tom Petruno of The Los Angeles Times, who made the very same point using virtually the same words two days earlier.

A class war is a war between classes or a war that one class makes against another.  Before World War I, class war often meant real fighting.  Nowadays, it’s waged solely economically.  The best example of class war in the contemporary world is the 30-year net transfer of income and wealth from the poor and middle classes up the ladder to the wealthy in the good ol’ US of A.   

Of course we’re taught in school that we live in a classless society, and most of the media we encounter assume that we are overwhelmingly a middle class society with aspirations to go higher.

A quick Google search revealed that before Petruno-Lieber, virtually all mention of class war assumes conflict between the rich and poor, or the rich and everyone else.  So, these guys really are breaking new ground in creating “new speak.”

The logic of both these writers is haywire.  Both public and private workers are part of the same class: the working middle class.  These two writers try to recreate the definition of class warfare by pitting two parts of a class against each other.  It’s the old divide-and-conquer strategy that wealthy ruling elites have used for centuries; usually it’s a matter of making the middle class afraid of the poor, or of making the poor of one color afraid or resentful of the poor of another color.

Just like virtually all other stories recently that have proposed or considered gutting the pensions of public workers, both Lieber and Petruno praise the courage of legislators who take on the public unions.  And I’m sure that their courage is amply rewarded with campaign contributions from those who want to destroy public unions and reduce the wages of all workers.

These two articles are representative of the latest tactic for moving money up the economic ladder: Instead of raising taxes on the wealthy to pay for pension obligations, Republicans and many centrist politicians, think tanks and the mass media are proposing to screw the public workers.  I’ve written before about how this new war on public workers is another phase in the 30-year program to redistribute income upwards.

Iraq-Afghanistan wars show that our leaders and generals did not learn the lessons of the Revolutionary War.

August 5th, 2010

I think that most people remember history as small packets of information: slogans such as, “Don’t shoot until you see the whites of their eyes,” events such as the Boston Tea Party, or dates such as 1779.

Hearing and reading about the final combat troops leaving Iraq made me think of how we remember history, because our leaders and generals seem to have ignored some big history lessons in prosecuting the Iraq-Afghanistan wars.

I confess that I’m using anecdotal evidence here, which means it’s just what I remember people talking about.  My assertion (and the premise of this blog entry) is that when people think about how we fought the Revolutionary War against England, its King and the belief that certain people are inherently better than others by virtue of birth, we remember two concepts, both hammered into us by elementary and high school history teachers and textbooks:

  1. It’s impossible to beat a foe thousands of miles from your home when it fights a war that grinds you down with retreats and evasion.  Washington played such a game until the British gave in, realizing it would take decades and an enormous expenditure of money and lives to win.
  2. You are at a disadvantage when you outsource your military functions to mercenaries such as the Hessians.

Leaders and generals on American soil have a long history of ignoring the first concept.  For example, the Confederate general Robert E. Lee choice to aggressively engage the troops of the United States of America in combat instead of playing hide-and-seek, ensuring not just defeat, but a particularly bloody one.  (FYI, Lee usually is considered one of the greatest generals of all time, but I think that’s just part of the mythologizing of the Old South, similar to the odious myth of the “happy plantation slave.”  I consider Lee to be the single most overrated figure in all of recorded history, and as a warrior for slavery also among the most despicable.)

And we all know what happened in Viet Nam, first to the French and then to us.

And yet, we began the war in Iraq (for dubious and ultimately unfounded reasons) and then continued to pursue it long after it became clear that there was not even a definition of winning, let alone a hope for it.  And still we persist in Afghanistan, which previously defeated the British, the Soviet Union and just about every other foreign invader.

On to the second concept that I believe that those who remember their history remember: that hiring mercenaries is a bad thing.  In the excitement about announcing the withdrawal of all combat forces from Iraq, the Obama Administration forgot to mention that 85,000 military contractors remain in Iraq.  In other words, we have more mercenaries in Iraq today than we have soldiers.  Remember that these mercenaries follow the policies and regulations of the companies for which they work.  Their fist loyalties are to these companies.  They are contract workers, doing a dirty job, not American soldiers dedicated to serving our country and trained (or indoctrinated, if you prefer) in the military’s version of our values virtually every day.  These mercenaries tend to make more money than American soldiers and the companies that hire them make profit, which significantly drives up the cost of what is turning out to be a very expensive set of wars.

Why does the Times do so much to keep the public from considering what to do to confront global warming?

August 3rd, 2010

It’s befuddling to me why the New York Times is doing so much to keep the public from considering the issue of what to do to confront global warming. 

The way the Times keeps us from thinking about what we can do to stop global warming is by keeping in the news the bogus controversy, “Is global warming taking place.”  From a succession of warmest decades on record to a documented rise in temperatures over the past few centuries to the melting away of glaciers and snowcaps, the scientific evidence overwhelmingly supports the theory that our globe is getting warmer at an alarmingly fast rate—fast when judged by the slow action of the Earth and Nature.

Yet the Times once again has focused on communication about global warming to keep alive the controversy, this time in the smarmy article by Tom Zeller Jr. titled “Is It Hot in Here? Must be Global Warming” in the Sunday “Week in Review” section. 

The premise of the article is that when it was cold this past winter, opponents of global warming cite the cold weather to say that it doesn’t exist, and now that we’re seeing record heat, proponents of global warming are saying that proves global warming exists. 

The problem is, Zeller never documents the premise, even though he says he does.  He spends the first third of the article citing one example of someone using the snow to make fun of the theory of global warming.  Somehow he ignores the explicit comments against global warming made last winter by right-wing propagandists Rush Limbaugh, Marc Shepard, Mark Finkelstein, Ralph Reiland and Yates Sealander (see my blog dated January 19, 2010), and instead selects the erection of an Igloo with the sign “Honk if you *HEART* global warming” as his one example of someone using the cold weather to deny global warming. 

But at least the example is an explicit statement asserting (wrongly) that the cold weather disproves global warming.  The only statement or action that Zeller can find of anyone using the hot weather to say that global warming is occurring is the following:

“As Washington, D.C., wilts in the global heat wave gripping the planet, the Democratic leadership in the Senate has abandoned the effort to cap global warming pollution for the foreseeable future,” wrote Brad Johnson of the progressive Wonk Room blog, part of the Center for American Progress.”

But read the sentence carefully: Johnson never says that the heat wave is evidence of global warming, he just points out the irony of the Senate abandoning its effort to pass legislation to address climate change during the hot weather.

Both one of my associates and I looked on Google for a real reference to someone saying this year’s hot weather proves global warming and could find but one article with a Russian source in which the claim is made.  We did find a number of articles in which various people say that this year’s hot weather does not prove global warming.

As far as I can tell, then, disbelievers used the cold weather again and again to make the false claim that global warming is not occurring, but Zeller is dead wrong to say that those who know global warming is occurring are citing a few sweltering hot days as additional proof.

With the premise unproved, there is no real need for the article.  But write on, Zeller does, quoting experts in psychology and communications to analyze the “why” behind his false premise that both sides use brief weather spells to prove trends that occur over decades, centuries and millennia. 

Zeller could have used much of the information he gathered in the story to write a piece on the psychology of why the weather of a few days or a few weeks will make people question scientific evidence.  In other words, he could have assumed what scientific evidence and virtually all scientists tell us is true and composed an interesting discussion on this one aspect of the problem of convincing people of its validity.  That would have been responsible journalism.  Instead he chose to keep the public discussion going on whether or not global warming exists long after the scientific evidence is in.

ADL turns it back on its antidiscrimination tradition to join forces with the right-wing in opposing a religious building.

August 2nd, 2010

The Anti-Defamation League (ADL) has joined a legion of the usual right-wing suspects to oppose the building of a mosque two blocks north of ground zero, the location of the terrorist-propelled airplane crashes that toppled the former twin towers of the World Trade Center. 

Just in case the ADL, long a fighter against anti-Semitism and other forms of discrimination, doesn’t know it yet, let me mention that its new bedmates include Sarah Palin, Newt Gringrich, both major Republican candidates for Governor in New York and an assortment of race-baiting, codeword-using Republican-Tea candidates from around the nation.

And why is the ADL, which calls itselfthe nation’s premier civil rights/human relations agency,” opposed to building a religious structure in the downtown of the biggest city of this land that is supposed to be dedicated to religious freedom?  The ADL’s answer, given in a New York Times article over the weekend:

“Referring to the loved ones of Sept. 11 victims, he said, “Their anguish entitles them to positions that others would categorize as irrational or bigoted.”

 Huh?

To say that the family of victims in a terrorist attack may understandably confuse the terrorists with others of the same religion or national background displays an empathetic appreciation of the irrational way that people under stress sometimes think. 

But to impose the victim’s understandable irrationality on our open civil society makes no sense and makes a mockery of our most basic beliefs.  

As far as anyone can tell, no one associated with the proposed building of this mosque is or was a terrorist.  In fact, the number of terrorists or terrorist supporters among the approximately 1.5 billion believers of Islam is infinitesimally small.  For the most part, mainstream Islamists reject the concept of jihad as a holy war against the West as a perverse misreading of the Koran.  Doesn’t denying U.S. Moslems the right to build a mosque for no other reason than it’s an Islamic structure send the wrong message to the overwhelming majority of non-terrorist Moslems?  The only factor that should matter is the local zoning ordinance.  Zoning either permits such a structure to be erected in that lower Manhattan Neighborhood or it does not.  To let any other factor determine whether or not this building goes up runs counter to our traditions of free religious practice.

Those who have used 9/11 to renew a centuries-old holy war between Christians and Moslems are either misguided or racists.  As a Jew, I find it truly shameful that the ADL should be joining these forces of intolerance. 

Dan Rather was fired for not checking out sources, but nobody from Fox lost their job in the Breitbart scandal.

July 29th, 2010

Let’s take Mr. Peabody’s WABAC (Wayback) Machine to the not-too-distant past of September 2006, when George Bush II and John Kerry were just entering the final sprint of the presidential campaign.

Dan Rather, the most well-known and well-respected television anchor in America, fronted a report prepared by experienced and well-respected TV news producer Mary Mapes in a show called “60 Minutes Wednesday.”  The topic: some memos purported to be written by a Lt. Col. Jerry B. Killian that proved conclusively that Bush II shirked his National Guard duty during the Viet Nam War era.

Too bad the memos were forgeries.  After defending Rather and Mapes for about two weeks, CBS admitted that the news team had inadequately investigated the memos.  Mapes was fired almost immediately, and Dan rather, who was set to retire anyway, went more quickly and less elegantly than previously planned.

Fast forward to today and the Shirley Sherrod scandal, in which Andrew Breitbart, an RWRBB (right-wing rich-boy blogger), edited the speech of an African-American employee of the federal Department of Agriculture (DOA) to make her sound like a “Black racist” and posted it on his site.  Fox ran the clip numerous times.

Now that we know that the RWRBB doctored the clip, why hasn’t anyone been fired at Fox?  Not the anchor, not the producer, not a research assistant who might be responsible for fact-checking or sourcing video.  Now why is that?  Is it because journalistic ethics have declined over the past six years?  Or does Fox have a lower standard of professionalism than CBS?  Is Fox perhaps more interested in building a case for its political bias than it is in factual reporting?

If Fox wanted to be a serious news-gathering operation, wouldn’t it publicly put someone’s head on a platter and announce a new protocol for authenticating videos? Instead, Murdoch’s network has been pressing the attack, supporting Breitbart and making fun of the firing and offer to rehire.

Another question: why hasn’t the mainstream news dumped on Fox?  Maybe because without Fox, they wouldn’t have a source for the many right-wing spins on issues that mainstream media is currently using to define and cover issues.  

I’ve already covered the failings of the news media in establishing Breitbart’s credibility and then in not excoriating him, at least symbolically, for his unethical use of a favorite technique of Nazi propaganda—and Soviet as well now that I think about it.  I understand that an article in the latest issue of Nation will detail the news media’s history of treating Breitbart with kid gloves.

A short take: I ranted against Parade Magazine some weeks back for publishing an article on “What Independence Day means?” in which seven out of eight people answering the question were actors.  In focusing on entertainers, sports stars and other celebrities, the news media trains both children and adults to participate in celebrity culture.  Celebrities thus become the aspirational role model, as opposed to scientists, engineers, elected officials, fine artists, literary writers, classical musicians, inventors, or university researchers.  It dumbs down society and makes us more susceptible to mindless consumerism, which after all is the point of celebrity culture.

 Parade is far from being the only media outlet to revel in celebrity culture.  The August-July 2010 issue of AARP Bulletin, AARP’s 48-page Parade-for-seniors, has an article titled “99 Ways to Save,” which details tips for saving money, some submitted by readers.  Included are photos of four famous senior citizens and the most youthful-looking female AARP member imaginable; next to each is his or her tip for saving money.

The four famous senior citizens: actress Pam Greer, actor Harrison Ford, actor Alan Alda and former secretary of state Madeleine Albright (whose new book came out last September, so she was a little bit in the news when the article was being planned).  I guess one out of four ain’t bad.

Another short take:  On July 20, I analyzed a July 19 article by Ross Douthat in the New York Times in which he used a recent study on the admissions practices of eight colleges to explain why he says poor whites feel abused and look unkindly on minorities and immigrants.  In my blog entry, I demonstrated that even if Douthat was correctly interpreting the study that his article was full of logical holes and that his conclusion made no sense.

Yesterday, Time Magazine published an interview with the Princeton sociologist Thomas Espenshale who authored the study.  As Time so demurely puts it, Professor Espenshale “was quick to point out that the newspaper article had overreached its data.”

In other words, Douthat misinterpreted a study to get results that would allow him to perpetrate a completely illogical conclusion based on a dubious overstatement, i.e., that poor whites dislike minorities and immigrants.  A truly shameful performance.

The evolution of villains into good guys in television commercials.

July 28th, 2010

Remember Joe Isuzu.  For those not watching TV in the late 80’s, Joe Isuzu was the insincere, slimy, greasy-haired, double-talking fictional spokesperson for the Isuzu line of cars and trucks.  Played to obsequious perfection by David Leisure, Joe Isuzu used the oiliest and most transparently hypocritical of demeanors to state such outrageous lies as “It has more seats than the Astrodome,” with the true statement superimposed at the bottom of the screen.  Over the four years that Joe Isuzu shilled for Isuzu cars and trucks, he became immensely popular, kind of the advertising equivalent of the villainous J.R. Ewing, Long John Silver or Johnny Depp’s Jack Sparrow.

Thus when Isuzu brought Joe Isuzu back for another run in 1999, Joe was suddenly a hero who uncovered and corrected the lies of others.  If my memory serves me well, in Joe’s last appearance the car he was driving zoomed by a Japanese car and then a German car.  Joe gives a wave and his trademark slimy smile to executive-looking gentlemen in each of the slower, poorer-handling cars.  Cut to one of the executives, who says in a thick German accent, “I hate Joe Isuzu.”  And we all know he hates Joe because he thinks Joe’s cars are such a better bargain for consumers.

The treacherous villain resurrected as good guy is a strategy employed by writers for centuries, especially in serial literature such as feuilleton novels, television series and movie sequels, which all chew up plotlines very quickly and whose authors are therefore always looking for new twists.  We are seeing a very weird version of this literary device unfold on TV today.  Whether as the oily salesman or just the irritating bringer of bad news to competitors, Joe was at least always selling Isuzus.  In contrast, Capital One, the credit card behemoth, has turned the bad guys who hurt customers into the customers themselves, or at least a good-naturedly oafish version of customers.

The “What’s in your wallet” series of ads for Capital One started with bankers depicted as Viking-like villains who pillaged their customers with high fees and charges.  Their attacks often involved elaborate mechanical devices, jimmy-rigged equipment and military techniques from before the age of gunpowder.  The elaborate havoc these Vikings could wreak on a middle class family’s vacation and other pleasures mimicked the low slapstick humor of the Three Stooges.

But for the last few years, these same Vikings—the former bad guys—have transformed into customers who use the Capital One card and enjoy all its benefits.  They do so in doltish, slapstick ways that end in breakage, bad manners or absurdities such as a goat at a ski lift.  Instead of the barbarian raiders, they are a more physical version of the Beverly Hillbillies, fish out of water in an upscale world of conspicuous consumption.

Joe Isuzu and the Capital One marauders share many things in common.  Both are comic villains, another sophisticated literary device that has a long history, for example in Rabelais, Cervantes and Twain.  Crudeness is also an important element in both these characters (taking the marauders as one) and leads to most of the humor.  In the marauders it’s overall crudeness, in Joe, it’s crudeness in the sell style.

Again a writer uses accurate facts to propose something that isn’t true.

July 27th, 2010

Over the weekend, Yahoo’s home page linked to an article titled “The Middle Class in America is Radically Shrinking.  Here Are the Stats to Prove It.” on Yahoo! Finance. 

The article originally appeared in “The Business Insider,” and was written by Michael Snyder, editor of a website called theeconomiccollapseblog.com, which builds a case for a coming economic meltdown while selling survivalist paraphernalia.  The menu bar selections on Snyder’s website include Gold Coins, Silver Coins, Emergency Food and Water Filters, all leading to portals with links to articles and a display of products for sale, gold at Gold Coins, silver at Silver Coins, et. al.

The article lists 22 statistics that demonstrate that the middle class is shrinking.  While none of the stats cited references, I am fairly confident that all 22 are correct, as I have seen many of these facts before, for example at the Who Rules America website.

Some of Snyder’s stats:

  • 82 percent of U.S. stocks are in the hands of 1 percent of the people.
  • The top 1% of U.S. households owns nearly twice as much of America’s corporate wealth as they did just 15 years ago.
  • Only the top 5 percent of U.S. households have earned additional income to match the rise in housing costs since 1975.

All well and good, until we come to Snyder’s conclusion, which is to blame the growing inequities in wealth in the United States on globalization and free trade.  For example, Snyder writes that “It turns out that they didn’t tell us that the ’global economy’ would mean that middle class American workers would eventually have to directly compete for jobs with people on the other side of the world where there is no minimum wage and very few regulations. The big global corporations have greatly benefited by exploiting third world labor pools over the last several decades, but middle class American workers have increasingly found things to be very tough.”

There’s one big problem, though: other Western-style industrialized nations have not seen the same growing inequality.  The economies in Germany, France and the other EU democracies are saddled with the same high labor costs and safety regulations, yet there has not been the same pulling apart of incomes, not the same gutting of the middle classes, not the same transfer of wealth upwards that we have seen over the past 30 years in the United States.  Even Japan, which has suffered through two decades of stagflation, still has less wealth concentrated at the top than the United States does.

Why is that?

Unlike these other democracies, the United States has been on an active program to redistribute wealth upwards over the past 30 years.  I’ve written about this trend before, but here are some examples of actions that our nation has taken that move money upwards:

  • A series of tax cuts, the most substantial of which being those of Bush II, have significantly decreased what the wealthy pay while giving only token cuts to the middle class and poor.
  • The outsourcing of government functions to private sector companies, whose executives tend to make more money than public-sector executives and whose lower level employees tend to make less money than public workers.
  • The gutting of our safety net for the poor.
  • The uptick in anti-union activity, such as the hammering of the air traffic controllers union, the reshaping of the National Labor Relations Board, the charter school movement (which seeks to substitute low-paid nonunion teachers for higher-paid unionized ones), and the current war on the salaries of public sector employees.  Remember that unionization creates middle class jobs, especially for blue and pink collar workers.

None of these things have happened in Japan or Western Europe.  Looking at the pay of CEOs you can see clearly why there is a greater inequality of wealth in the United States than in any other industrialized nation.  These particular numbers come from a PBS special of a few years:

Nation CEO Pay Compared To Average Worker
Japan 11 times as great
Germany 12  “              “
France 15 “              “
Italy 20  “              “
Canada 20  “              “
Britain 22  “              “
United States 475!!  “          “

By the way, in 1960, the average CEO in the United States made a mere 45 times what the average worker did.

All of these other nations are among the wealthiest in the world.  All have willingly globalized their economies.  All pay higher wages and have higher safety standards than third-world competitors.  But it is only in the United States that there has been a significant redistribution of wealth upwards from the middle class and the poor.

Snyder got his facts right about the U.S. becoming a nation of rich and poor, but his explanation that globalization is the sole cause does not hold water.

FYI, the first time I wrote about the U.S. becoming a nation of rich and poor was in five-part TV news miniseries called “To Have and Have Not,” which I did while a television news reporter in 1982 for “Business Today,”  a now-defunct national business news show.